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OUR STORY

FIRST AND FOREMOST, WHY THIS NAME?

Max is Manx Loaghtan, and Herb is Hebridean, two formerly endangered sheep breeds. Just like them, we felt that our passion for crafts was in danger, slowing fading away.

HISTORY —

Luciana and Karina here, two friends behind this brand. We were united by our passion for fibers, and bonded in a special way thanks to the feeling of peace and soothing that crafting produces. We strongly believe in its healing properties and the potential to make you feel powerful.

OUR MISSION —

We want to create a special universe where traditions and artisanship are mixed with a modern twist, resulting in a unique shared crafting experience away from all that thinking and judging, and dropping into a pure experience that brings joy, calmness, and happiness to your life.

OUR VISION —

It is through creating that we believe we enhance our lives, inspire, encourage, and nourish the soul, achieve a sense of self-realization. And that creative experience brings us closer with ourselves, with the people around us, and our community. It creates powerful connections, allowing people of different ages, from diverse backgrounds, even distant countries, speak the same language.

WHAT'S NEXT —

We invite you to explore our universe. Our selection is unique, thoughtful, and handpicked. We put an enormous amount of energy into sourcing eco-friendly, recycled, and low-impact fibers, reducing our footprint to the lowest possible, upholding fair trade principles, and aiming to preserve local communities' culture and traditions.

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